NIKE x NBA: CITY EDITION

NIKE x NBA: CITY EDITION

NIKE x NBA: CITY EDITION

NIKE x NBA: CITY EDITION

Branded Content

Branded Content

Branded Content

Branded Content

For Nike’s NBA City Edition launch, Park Stories built a distinct visual world around each of the collection’s 28 uniforms. Shot across six cities with more than 20 carefully cast models, the resulting body of work served the full campaign while keeping every jersey connected to the history, people and culture behind it.

For Nike’s NBA City Edition launch, Park Stories built a distinct visual world around each of the collection’s 28 uniforms. Shot across six cities with more than 20 carefully cast models, the resulting body of work served the full campaign while keeping every jersey connected to the history, people and culture behind it.

For Nike’s NBA City Edition launch, Park Stories built a distinct visual world around each of the collection’s 28 uniforms. Shot across six cities with more than 20 carefully cast models, the resulting body of work served the full campaign while keeping every jersey connected to the history, people and culture behind it.

Produced by

Produced by

Produced by

Park Stories

Park Stories

Park Stories

Clients

Clients

Clients

Nike / NBA

Nike / NBA

Nike / NBA

Executive Producers

Executive Producers

Executive Producers

Rand Getlin

Janina Pelayo

Rand Getlin

Janina Pelayo

Rand Getlin

Janina Pelayo

Creative Director

Creative Director

Creative Director

Rand Getlin

Rand Getlin

Rand Getlin

© Park Stories 2026

© Park Stories 2026

© Park Stories 2026

© Park Stories 2026

body { opacity: 0; transition: opacity 0.1s; }