NIKE x NBA: CITY EDITION
NIKE x NBA: CITY EDITION
NIKE x NBA: CITY EDITION
NIKE x NBA: CITY EDITION
Branded Content
Branded Content
Branded Content
Branded Content







For Nike’s NBA City Edition launch, Park Stories built a distinct visual world around each of the collection’s 28 uniforms. Shot across six cities with more than 20 carefully cast models, the resulting body of work served the full campaign while keeping every jersey connected to the history, people and culture behind it.
For Nike’s NBA City Edition launch, Park Stories built a distinct visual world around each of the collection’s 28 uniforms. Shot across six cities with more than 20 carefully cast models, the resulting body of work served the full campaign while keeping every jersey connected to the history, people and culture behind it.
For Nike’s NBA City Edition launch, Park Stories built a distinct visual world around each of the collection’s 28 uniforms. Shot across six cities with more than 20 carefully cast models, the resulting body of work served the full campaign while keeping every jersey connected to the history, people and culture behind it.
Produced by
Produced by
Produced by
Park Stories
Park Stories
Park Stories
Clients
Clients
Clients
Nike / NBA
Nike / NBA
Nike / NBA
Executive Producers
Executive Producers
Executive Producers
Rand Getlin
Janina Pelayo
Rand Getlin
Janina Pelayo
Rand Getlin
Janina Pelayo
Creative Director
Creative Director
Creative Director
Rand Getlin
Rand Getlin
Rand Getlin



















